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In the context of the Health Belief Model, what does a cost/benefit analysis refer to?

  1. Assessing the medical costs of treatment

  2. Weighing the advantages and disadvantages of adopting healthy behaviors

  3. Evaluating the financial aspects of health insurance

  4. Calculating risks of exercise-related injuries

The correct answer is: Weighing the advantages and disadvantages of adopting healthy behaviors

In the context of the Health Belief Model, a cost/benefit analysis refers to weighing the advantages and disadvantages of adopting healthy behaviors. This model emphasizes that an individual's decision to engage in health-promoting behavior is influenced by their perception of the benefits that such behavior will yield compared to the costs associated with it. It highlights that when individuals evaluate the potential gains, such as improved health or increased vitality, against the barriers they may face, like time constraints, discomfort, or financial costs, they are more likely to make informed choices regarding their health behaviors. This analysis is fundamental in motivating behavior change because if an individual perceives that the benefits of a healthy behavior outweigh the costs or barriers, they are more inclined to adopt that behavior. This underscores the importance of enhancing the perceived benefits and reducing the perceived costs to encourage positive health behavior modifications.